Media and Mass Communications Development on a Healthy Mature Culture Essay

This argumentative essay is specially made to discuss the possibility for media and mass communication to nurture the development of a healthy, mature culture. Overall, the process of media and mass communication media development has already caused changes in the public sphere. The digitalization of media dramatically increases the chances of the people to get an access to the information, which is transferred instantly and often has not been edited by the people in government or media bosses. Thus, the information is now very complicated to control and therefore public has more opportunities to form its own opinion by comparing the facts from the different sources. The major problem, which could be seen right away, is the relation between the today’s process of media development and the actual development of a healthy culture. An assumption could be suggested that media and mass communication are able to influence the development of a healthy and mature culture, but it will require some significant changes form both media owners and their employees, as well as from society itself. Let’s de-construct the elements of the question and consider them in details in order to provide the better analysis. Strinati (2004) claims that the coming of the mass media and the increasing commercialization of culture and leisure resulted in the rise of issues, interests and debates which are still with us today. The researchers talk about culture, but what exactly is a culture? The word origin of culture or, the Latin root of the term is â€Å"colere,† meaning anything from cultivating to inhabiting, protecting, or worshipping. Modern definition of culture is the following: it is a growing sum of â€Å"knowledge, experience, beliefs, values, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and material objects and possessions acquired by a group of people in the course of generations. † (Muller, 2005) Cultures differ depending on the mentioned elements of culture. As the examples of different cultures, the culture of Eastern and Western countries could be named. Mature† means the situation or the final condition when the full desired growth or development has been reached. â€Å"Healthy† means the robust and well condition; it is also an efficient and sound being. â€Å"Development† is a positive change; it is also a process of growth and an evolution. The word â€Å"nurture† means the act of helping to grow or develop; it is also an act of cultivation of some characteristics. â€Å"Media† are the means of communication that reach large numbers of people, for example, television, newspapers, radio and internet. In agreement to Morley (2000) the current global culture is the culture of hyper mobility where â€Å"we often engaged in border-crossings of one kind or another, but the nature and functions of borders themselves are shifting†. (Morley,2000) We live in the information economy era, in the era of new progressive technologies and communications that break the borders, in the times of social and economic evolution, the public sphere experiences new challenges and face new opportunities in this world full of complexity. Without a doubt the influence of modern mass communication over the culture is considerable. The shifts in the social and other aspects that are influenced by the spread of technologies and new media are powerful and they change our lifestyle, our habits and hobbies: they change the way we are living. Power and Scott (2004), argue the significance of mass media technology for economic and social life may be shown by considering certain developments of the 21st century. The situation in the 21st century in terms of the cultural development and its influence on people is much more complex than ever before. The introduction of internet has a significant influence over business and education because it provides greater learning opportunities than ever before. It is clear that the benefits of new technologies and mass communication for the education are enormous. Many experts claim that media influence the way we live in both positive and negative ways. An individual that aims to gain a significant social success almost can’t achieve it without at least slight use of the information gained through mass communication. Therefore these options can’t be ignored because they affect the majority of spheres of life and bring certain experience of social change. The development of mass media presents some outstanding social opportunities. But at the same time, the successful rise of mass media has also brought up concerns about the negative consequences of its spreading. There no doubt that mass communications and media have the tremendous influence over society and its culture. Bloomfield, Coombs & Knights, 2000) These changes lead to â€Å"new era economics† also known as a knowledge economy, non-linear effects, an unpredictable future, a redefinition of terms, time/distance changes, and much greater transparency. (Bloomfield, Coombs & Knights, 2000) Without a doubt, media sector experience dramatic transformations both in terms of the access to the information, the speed of the information spreading throughout the world and the increasing inability to control the information by the media owners or the government institutions. The processes of total digitalization and media convergence have started in 2000s and the majority of mass media indicate the possibility of turning the print media into fully digital forms by 2020 or 2025. Digital media has potentially revolutionary impact on the lifestyle of society. There is also an idea that media development and digital revolution are the ways â€Å"into an unknown and fundamentally changed future. † (Feldman, 1997) New media and new way of communications not only influence the culture of society, but they also change the way and manners of the socialization of its members. The major advantage of electronic communication and information technologies is the capability to transfer the information faster, at a lower cost, and to more people while also offering increased data communality, and processing. Another important aspect in which the media and mass communication can influence and nurture the development of a new healthy culture is the improved opportunity of learning by obtaining necessary information much faster and easier than ever before. Information acquisition is the process by which information is obtained from the environment and added to the collective stock of knowledge of a person or society in general. Fast information distribution provided by the modern mass communication allows sharing information sources among members of society freely, without the governmental control. The new mass communication also store information, and it plays a critical role in the development of culture, since socially accepted past experiences need to be accumulated for future use.

Nothing is Here Essay

Complete the Timeline of Early 20th Century American Literature by adding ONE literary title (short story, novel, or poem) and ONE influential event for that literary title for each of the decades listed. You will also need to explain how the two pieces are connected. You should be able to complete this as you read through the lesson, filling in events on your timeline, however you may also use outside sources if you would like. You should have a total of eight events on your timeline before submitting it to your instructor. Timeline of Early 20th Century American Literature 1900- (Novel/Poem) Ezra Pound lived outside the United States after 1908. He had, nevertheless, a profound influence on 20th-century writing in English, both as a practitioner of verse and as a patron and impresario of other writers 1910- (Poem) Frost memorably crafted the language of common speech into traditional poetic form, with epigrammatic effect. Poetry: A Magazine of Verse, founded by Harriet Monroe in Chicago in 1912 1920- (Poem) Eliot lived abroad most of his life, becoming a British subject in 1927 In 1922 appeared The Waste Land, the poem by which he first became famous. 1930- (Novel) The Cantos, the first installment of which appeared in 1926 and the latest in 1959 Their all connected by the mer fact all of these great  writers devoted time and money into such projects, even if  some wrote novels or poems they still wrote profoundly  excelling pieces in the writing industry.

Mixed-gender sports Term Paper Example | Topics and Well Written Essays - 1750 words

Mixed-gender sports - Term Paper Example In the past women had no opportunity or even a chance to improve and develop their bodies. It was not preferable for women. Now the situation has changed and women took part in the competitions, but the amount of them is much less than the amount of men. It would take much time to improve the situation (Bryant, 2003, 140). Feminist movements made many attempts in order to gain the same rights and conditions for women. Only at the end of the 20th century the world saw the results. The sport was not considered to be a male privilege and from that moment women received the opportunity to participate in almost every kind of sport. For sure we cannot say that the full equality has not been achieved and now feminists turned their attention to the problem of segregation (Bryson 350). At first sight in the world of sport the segregation does not provoke any disputes; it is just accepted by its participants. And there are a number of reasons for that. Due to the physical peculiarities, women have less opportunity to demonstrate their skills. The trouble is that sex segregation in sports seriously influences not only the issue of discrimination in sports circles, but also on the sexual hierarchy in the society in general. So, this issue is very important and worth-discussing as it refers not only to sport but to the everyday life as well. Mixed-gender sports could help defend the rights of women, so it must be introduced as much as it is possible. There is an opinion that the main aim of feminists concerning sport is to get rid of men, especially in those kinds of sports where women suffer from men’s athleticism. To say more such evidence as gender segregation in the team sport is accepted by both women and men. The basis for such statement is the myth that men have privileges over women, because they are stronger from the birth. So, gender segregation in the field of sport contributes to the common belief that women and men belong to the different worlds. Now man y scholars is concerned with the issue what role the gender plays in sport and how it influences the position of women in the modern world. In order to find the answer to this question it is enough to recall the participants of different kinds of sport. Just remember the Olympic Games, where women and men have different competitions. People can explain it due to different physical abilities and as a result women usually compete with women and men with men. An interesting thing was noticed during the opening ceremony of the Olympic Games. The German team had different colors of jackets for women and men and it looked like the indicators of gender that automatically demonstrated the differences between them (Bryant, 2003). And here the important question arises if such separation takes part in professional sport and if the professional sport tries to emphasize the differences between men and women. According to the official sources a great number of sports are gender-segregated at a p rofessional level. On the other hand, researches show that a great number of men already recognize that women as athletic as they are. Anderson came to the following conclusion in his research: â€Å"thus, in the sex-integrated sport of collegiate cheerleading, even once sexist and misogynistic men were able to witness the athleticism of women, befriend them in

A Hotel Fire Strategy Assignment Example | Topics and Well Written Essays - 2000 words

A Hotel Fire Strategy - Assignment Example The admeasurements of the staircases are also not provided. We assume width of each staircase to admeasure 1400 mm and of 5 meters height. â€Å"Elements of structure such as structural frames, beams, columns, load bearing walls and floor structures† are insulated from fire. The hotel owners have left nothing to chance while preparing the building for the hotel. Adequate care and provisions have been made that chances of fire is remote and even if it does takes place, it causes minimum damage (Buildings Other Than Dwelling Houses, 2007, p71). My work is to organize fire strategy for the entire hotel and comprises compartmentation, fire suppression, other internal fire spread and external fire spread Compartmentation The cinema on the ground floor has sprinklers. These sprinklers become automatically activated in the event of a fire. The closest sprinkler to the spot of the fire gets first activated. The heat above 45 degrees is immediately sensed by the sprinklers setting off water jets sprouting towards the fire. There are 30 sprinklers spread over the cinema. Four sprinkles are fixed on each wall totaling 16 all around the walls. Another 14 sprinklers guard the ceiling, 3 each in four rows and two hover over the screen (Buildings Other Than Dwelling Houses, 2007, p783). The cinema is one whole auditorium. So it is not possible to compartmentalize by means of walls or any other partition. The walls, floor and ceiling are, however, fire-proof. There are four large exit point that lead outside the building premises from the cinema. There are another four exit points that lead to the lobby of the ground floor. But these exit points have a wall in between the lobby and the exit points. There is a t en-foot passage between the exit points and the wall that lead to the main entrance of the hotel. An emergency exit almost the size of the passage width at one end of this passage leading outside the building premises is opened at the end of the shows to enable the viewers make their exit. Viewers are not allowed to exit from the hotel lobby except in emergency situations such as fire. The capacity of the cinema is 200 persons. In case of fire towards the exits leading outside the building, the viewers will naturally make exit from the exit points towards the lobby. A hundred viewers will exit from the lobby which will be opened for the exiting viewers in view of the emergency situation, and another hundred will exit from the emergency exit leading outside the building. The doors leading into the cinema are fire-proof. However, the large, dark curtains within the doors are not fire proof. Nevertheless, fire to these curtains will not result in large scale damage since the walls and floor are fire-proof. The seating arrangement in the cinema is fire-proof. The screen is not fire-proof. But sprinklers overhead will sprout water jets immediately the screen catches fire. Overall, the complete cinema is well-prepared for evacuation in case of fire. There are three fire

The implications of Legalizing a prohibited item Research Paper

The implications of Legalizing a prohibited item - Research Paper Example They also argue that the legalization would earn the government more income through taxation. They also believe that the legalization will reduce the government’s expenditure on enforcing the prohibition. This paper aims at discussing the economic impacts on the legalization of the use of marijuana. Source of Revenue through Taxation The legalization of the use of marijuana will highly affect the mode of pricing. When the use of a substance is illegal, the price is always high. This is because of the risk involving the marijuana dealers. However, high taxation by the government can make the prices high again. Economists argue that high taxation might lead to the emergence of black market trade. Considering this, it would be advisable to keep taxes minimal in order to reduce the possibilities of emergence of black markets. A good example is the effect of high prices of heroin in Norway where the level of consumption decreased with the increase in the prices. One would argue tha t the volume of consumption by addicts is likely not to change with an increase in price (Morgan 2011). Some economists would disagree with this since studies on consumption of substances like alcohol and cigarettes show that heavy users responded highly to prices as compared to the other users. This will mean that the only means to get the maximum income from the legalization of marijuana is minimizing the taxation (see Figure 1). This will increase the volume of marijuana consumption, which will mean a high total tax collection. The figure illustrates the relationship between the price of marijuana and its consumption. Figure 1. Marijuana price-demand curve. (blogspot.com) Reduction of Government Expenditure on Marijuana Use Regulation The legalization of the consumption of marijuana will also reduce the government expenditure on the regulation of its use. This will be possible through saving of money that the government spends on marijuana arrests. Records in the United States of America show that there is a very high rate of both marijuana possession and trafficking arrests (Brux 2011). With the legalization of marijuana, the resources allocated for these kinds of arrests can go to another law enforcement sector. The resources spent on judicial processes involving marijuana possessors and traffickers could be saved for other purposes. Records have it that more than 3% of judicial trials in the United States of America involve the marijuana possessors. The percentage of resources spent on such activities can go to other activities. In the United States of America, the number of drug laws criminals in the correctional facilities is more than offenders of the other laws (Clements & Zhao 2009). For instance, in the year 2011, the total number of sentenced was 197050, with 94600 of those were sentenced in drug related trials. The closest to it were the violent offences, which had 14900 inmates. With the legalization of the consumption of marijuana, the governme nt will save the economic resources used for the correction of drug offenders. This money can take care of other economic needs of the country. The legalization of marijuana will also reduce the number of criminal activities involved with its peddling. Since the drug will be legal, more socially decent organization will venture into the marijuana supplying business. Occurrences like this will reduce the necessity of criminal

Taxation Direct and Indirect taxes Essay Example | Topics and Well Written Essays - 2500 words

Taxation Direct and Indirect taxes - Essay Example There are a number of different terms for taxation and indeed taxation takes on many special sub categories. For example there are capital gains tax   which according to Reynolds (1999) represents a special tax placed on capital gains which are profits recognized from the sale of assets purchased at a lower price such as properties, commodities etc. A second example would be a corporate tax which is a specialized tax placed directly on a corporation or other such business entity (Depending on the jurisdiction). A third example would be an inheritance tax which can be any sort of taxes levied after the death of an individual. Tariffs often form an important element of taxation as it represents a specialized tax levied on the importation of goods or the movement of goods through a nation’s borders (this may hold special significance in an increasingly globalized economy). A last example of a specialized tax is called a toll which is some sort of fee levied for the right to tra vel on a maintained road or waterway, in this regard the income received from such a tax would typically be used to maintain the condition of the passageway.   What is important to keep in mind is that any particular jurisdiction may have any number of direct, indirect or specialized tax used in any combination to suit the needs of the local citizenry. In this regard taxation can be tailored to meet the specialized needs of a particular area. According to Smith (1776) it is the case that every state ought to contribute towards supporting.

Understanding the Consumer Assignment Essay Example | Topics and Well Written Essays - 2250 words

Understanding the Consumer Assignment - Essay Example Although, this model might look applicable in the modern world however consumer behavior is far too complex to be predicted on the basis of one single model. The reason is that today consumers themselves are very diverse and so any one set of assumption cannot hold true for everybody. In the paragraphs ahead it will be discussed how things as simple as signing one’s name, the name a person has been given by his or her family and the culture one lives in can have an influence on purchase decisions. Consumer decision making process and online shopping Haubl & Trifts (2000) propose in their study on the impact of decision aids on online shopping and consumer decision process that interactive decision aids are made for helping customers online. These decision aids help during the initial display of products available online and they also help in detailed comparison between preferred substitutes which might have highly wanted characteristics with regards to consumer decision making . Such aids permit online shoppers to conveniently find products that have been over-priced or find products which have been dominated by competitors’ inferior products due to competitors spending excessively on online advertising. Consequently, market has become more economically efficient. Generally, the presence of interactive decision aids on e-commerce websites should improve the skill of customers to find products that correspond to their personal preferences and, consequently, result in considerable optimistic and good effects for consumers. (Haubl & Trifts, 2000). Impulsive buying and culture An early study failed to differentiate among impulsive buying and unplanned buying (West, 1951) but it did describe both as the dissimilarity between actual procurement and procurement planned before. However, all procurements not planned beforehand are not impulsive ((Kollat & P.Willett, 1967; Stern, 1962). Instead, impulsive buying is comparatively more unprompted and spur-of-t he moment (Inman,Winer, and Ferraro 2009; Rook 1987; Rook and Fisher 1995) than unplanned procurement, which comprises of procurement not planned beforehand (Stern 1962). Zhang, Winterich, and Mittal (2010) describe the link between impulsive buying and Power Distance Belief (PDB) (Zhang et al., 2010). The authors discuss in details the concept of power distance. Power distance can be defined as the amount of power or authority a group is willing to accept without being forced to do so. There are high power distance cultures and also low power distance cultures. Usually, in high PDB cultures people try to learn self-control which is needed for accepting authority. Such people are reluctant to act on impulses or emotions unless told by somebody in authority to act in a certain way. The reason behind learning and practicing self-control is that this is appreciated by others. Tibet is an example of a high PDB culture. On the other hand, low PDB cultures suggest that less attention shou ld be given to authority or source of power and self-control is not as necessary as some people might think (Hofstede, 2001). For instance, students belonging to low-PDB cultures feel encouraged enough to start chatting randomly, stating their different opinions openly, and even going as far as disagreeing with their teachers if they think teachers

Cultural Activity Report Guide Essay Example | Topics and Well Written Essays - 500 words

Cultural Activity Report Guide - Essay Example I do not to know what to think. One thing is for sure, the United States comprises many ethnic groups, cultures and races. How the Latino fits into the American society, is still in a process of evolution. I attended the event. Electric energy: Am attracted to the people who smile and enjoy themselves. The music was passionate and live. I could not resist moving to the rhythm of the salsa music, even though it is not my kind of music. I actually love rock music instead. There was smell and taste of delicious ethnic foods from all over central and Latin America. I also observed dancing children. Although I did not expect it, I felt like I was fitting. It was a visual feast. There were colorful booths, ethnic costumes, colorful people and different races. I felt a sense of ethnic pride and richness from the people. There was a lot of joy from the music as people were having fun. The atmosphere looked easy and there was a sense of belonging. It was a great time to meet new friends and to socialize. Sight: I could see happy people dancing. Moreover, I saw colorful booths and a salsa band by the name, Julio Bravo orchestra. This happened to be the headliner band in the cultural event. I saw community and professional groups showcasing the Latin dance and ballet folkloric. I could also see ethnic costumes, different races, children who were dancing and people who were

Introduction to English - Essay 1 (1000words) Login to unit provided

Introduction to English - 1 (1000words) Login to unit provided - Essay Example While Shakespeare presented his women as unfaithful and loose, Chaucer chose to show women as long-suffering, faithful and virtuous. Troilus and Cressida is set during the mythological war between the Greeks and the Trojans precipitated by a Trojan prince’s act of stealing the wife of a Greek king. The woman named Helen eloped with Paris, son of King Priam of Troy, and left her husband King Menelaus. Menelaus, together with the fierce Greek commanders and the greatest Greek warrior Achilles attacked Troy to vindicate the king’s honor and wrest the lovely Helen back. King Priam and his sons Hector, Paris and Troilus relentlessly defended Troy and a war lasting for more than a decade subsequently raged. Amidst this turbulent background, Troilus, Priam’s youngest son fell in love with Cressida, the daughter of a Trojan priest named Calchas. Troilus sought Cressida’s affection through her uncle Patroclus who, acting as a pimp more than a kinsman, set up a meeting between the two. On the initial meeting, Troilus proposed his love and Cressida although coyly at first, readily gave in. The sw ift development was marked by of faithfulness and Cressida, declared that â€Å"From false to false, among maids in love, Upbraid my falsehood! when they’ve said ‘as false As air, as water, wind, or sandy earth, As fox to lamb, as wolf to heifers’s calf, Pard to the hind, or stepdame to her son,† â€Å"Yea† let them say say, to stick the heart of falsehood, ‘As false as Cressid.† They ended up in bed together. Soon after, Cressida’s words were put to a test when her father Calchas defected to the Greeks who had camped outside Troy and suggested that a valuable Trojan prisoner be set off with his daughter Cressida. Since the Trojan prisoner was a valuable officer, the set off was readily agreed to by King Priam and his sons to the dismay of Troilus who was not able to stop the deal. Before she left, Cressida and Troilus pledged once more

Engineers related with the internal combustion engine Essay Example for Free

Engineers related with the internal combustion engine Essay Rudolf Diesel resided in Paris and was born in 1858. Munich Polytechnic was the school that enhanced his capabilities. Diesel was interested at engine design. Rudolf was recognized in engine designs; Engines like the solar powered air engine was one of his recognizable inventions. He also known to as to publish articles about an engine with combustion within a cylinder; it was soon known as the internal combustion engine. In 1894, he patented his so called diesel engine. The engine invented by Diesel was known to be the first that can ignite the fuel without spark. The first operation of the engine was in 1897 and it was said to be successful. The internal combustion engine with the diesel engine was government granted rights in 1898 (National Inventors Hall of Fame). Nikolaus Otto was a resident of Holzhausen, Germany. On June 14, 1832, Otto was born in Germny. Nikolaus Otto was a drop out in the high school and after that he work as aid for a grocery store. He became a person of hard work; he acquired many works. He works as clerk and traveling salesman in different institution. He collected data and soon find out about the gas engine that was invented by Etienne Lenoir. Unexpectedly, the Lenoir engine came to failure and then was not recognized. Lenoir engine has a troublesome ignition system. From the failure, Otto thinks about the use of liquid fuel. He soon devised a carburetor to help the work of Lenoir have developments. The two stroke engine was patented by Otto and his partner in 1861. The two-stroke invented ran on a gas. With the recognition acquired in the two stroke engine, he came up to the idea of making the four-stroke engine. It was made as substitution for steam engine (Pagewise). Jean-Joseph-Etienne Lenoir, French engineer and inventor, who came to developed the internal combustion engine. He was also known to make white enamel 1847, an electric brake and also develop an automatic telegraph. Before Lenoir work came to recognition, many other works of internal combustion were claimed by unreliable inventors. His model of combustion engine was very practical that it made them become real. The engine being developed by Lenoir was made up of cylinder with storage battery. Slide valves were provided in the two-stroke cycle and this cycle was fuelled by coal gas. Powering small items of machinery was his engine used for. He patented his internal combustion engine in 1860 that used kerosene as fuel. After two years of development, his engine makes a record of having a speed of 6. 4 km per hour (Auuuu. com. ). Impact Through the years of development and innovation of internal combustion engine, it was said to be show significance and impact to the world. Especially with industries and automobiles and cars, internal combustion engines were set to be as important in all terms. In the 1900’s, western countries were utilizing this kind of engine produce a large amount of automobiles. Internal combustion engine was adapted for use in by ever sea, land and air transportation. With sea transportation, much numbers of ships or any sea transport means used diesel engines. In this way they are providing easiness in the transportation of people as wee as goods thru and from port. Trade becomes more rapid and less expensive. Airplanes also have been thankful to the development of gasoline engine. Before the development of internal combustion engine, flights have been not good. But thru the development of these internal combustion engines, it has played an important role in private, commercial and military aviation. In farming and food production, internal combustion engine was said to be also important. Abundance of food and were seen as tractors and other farming equipments were powered by diesel engines. There is a significant improvement that was seen; there is an increase in the amount of land farmed. This means that it was not only the farm owners who will be benefiting but also the consumers. This is because the costs of farm goods will decrease. And not only that, internal combustion it is also seen to be producing much more amount of goods. On the environmental aspect, internal combustion engine was not bad for the environment. Actually, it was really significant. Internal combustion engines were being operated thru burning forms of hydrocarbons as it also discharges exhaust gases. These petroleum based hydrocarbons were to produce carbon dioxide, carbon monoxide and water also. Other impact in the environment is very great because the process of extraction of provides some invariably great results (Auuuu. com). Internal combustion Engine (Overall Aspect and Summary) The internal combustion engine a prime mover, that means it utilizes some form of energy to shift objects. In the mid of the nineteenth century, the first reliable internal combustion engines exist and were industrialized. It was also almost instantly put to use for transportation. The development and improvement of the internal combustion engine helped to people in was that it helps them to do toughest manual work. There were several engineers and inventors who supposed to give try to make the internal combustion engine. But not all had been successful for the development. Here are the names of the famous engineers and inventors that were given recognition for the development of these engines. One is Lenoir, made the first possibility of the internal engine. Otto and Diesel was also seen to be accomplished for the successful of the internal combustion engine. Another is Daimler and Maybach who gave it a try with bicycle and motorcycle. They also produced a car making it have the four-speed gearbox. Karl Benz also was known due to his production of gasoline car. There are even more inventors and engineers who have shared their ideas to develop or at least improve the internal combustion engine. The impact of internal combustion engine was really significant for the different modes of transportation and industrial countries. They were given the easiness of providing fast service to their consumers. The transport modes were speedy service. The industrial parts were to produce their products in a fast pace. At home, it was also significant because all equipments like chainsaws and the like were also powered by internal combustion engine. As well in farms, the production was made fast because of the engine that helps them farmed much amount of lands. The economic also was being benefited in term of providing carbon monoxide and dioxide and water which is essential for the everyday life. These were really signifies that the development of internal combustion engine was made for the good purpose for the human and the world. It does not only secure the impacts on the industrialized nation but also concerns with the whole community. Conclusion Internal combustion engine was only one of the essential development and innovation in the world of technology. Since great inventors are coming up with ideas that will provide good impacts on the community as well with the technology itself. The engineers and inventors are making sure that every innovative idea within the world of technology, the significant and the development must come together as these ideas were to be brought out in the community. Internal combustion engines are most generally used for movable force systems. Home, industries, transport companies and farmers are the common groups that were being benefited by these innovations of the internal combustion engines. Electric generators and industry were also utilizing these engines. These innovations had greatly affects essentially for the fast paced of works in any of these groups. Works Cited Auuuu. com. â€Å"Internal-Combustion Engine† 1 December 2007 http://www. auuuu. com/cars/22. html Bellis, Mary.â€Å"The History of Engines How Engines Work. † 30 November 2007 http://inventors. about. com/library/inventors/blinternalcombustion. htm 2007. NASA. â€Å"Internal Combustion Engine. † 30 November 2007 http://www. grc. nasa. gov/WWW/K-12/airplane/icengine. html. National Inventors Hall of Fame. â€Å"Inventor’s Profile: Rudolph Diesel. † 1 December 2007 http://www. invent. org/hall_of_fame/42. html . Pagewise. â€Å"Nikolaus August Otto: Inventor of the Internal Combustion Engine. † 1 December 2007 http://ia. essortment. com/nikolausaugust_rcoe. htm.

Perodua Marketing Mix

Perodua Marketing Mix Nowadays, a successful company or organization requires one common characteristic which is determine and provide products or services that customer needed and satisfy them profitably. According to the Chartered Institute of Marketing, marketing is defined as the management process that identifies, anticipates and satisfies customer requirements profitably. In addition, Kotler also defined as the human activity directed as satisfying human needs and wants through an exchange process. In short, we knew that marketing is delivering customer satisfaction at a profit. Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) is the Malaysias second largest automobile manufacturer after Proton. As the competitor of Proton, Perodua mainly manufactures small and compact cars, so Perodua actually does not compete with Proton for the same market. Although Perodua is not as well-known as Proton, but Peroduas cars often catch the sight of Malaysian and achieve high value of sales. Because of the reason above, the author has decided and chosen the Perodua Company as the title of this assignment. In this assignment, the author will discuss about the company background of Perodua, marketing mix variables such as product, price, place and promotion that used by Perodua to achieve high value of sales and some further recommendation for Perodua to improve in the future. 2.0 Company Background 2.1 History of the Company Perusahaan Otomobil Kedua Sdn Bhd, also abbreviated to Perodua, established in 1993. To strengthen up the company, Perodua allies with the Japanese company which includes Daihatsu Motor Co. Ltd, Mitsui Co. Ltd and other. Perodua headquarters is situated on Sungai Choh, Rawang, Selangor and include RD testing laboratories, vehicle test track, manufacturing and engine plant and other. Perodua Auto Corporation Sdn Bhd (PCSB) was set up in 2001 and there are three active groups which is Perodua Sales Sdn Bhd (PSSB) is responsible for sales and marketing Perodua vehicles, Perodua Manufacturing Sdn Bhd (PMSB) is manufacturing Perodua vehicles and Perodua Engine Manufacturing Sdn Bhd (PEMSB) assembles the vehicle engines and selected engine parts. The company began its operations in 1994 and the Perodua Kancil which is small and economical, was the first car introduced to the Malaysian in August of the same year. In the present, Perodua sold more than 400,000 units of Kancil and it is the most successful sales in the record of Perodua. After that, it was replaced by Perodua Kelisa in August 2001. 2.2 Mission Statement Perodua is set to become the biggest compact car manufacturer in the South-East Asia. In order to expand their market, Perodua also exports their cars to Singapore, United Kingdom and few numbers to Brunei, Nepal, Saudi Arabia and other country. In order to become a world class and well-known automobile company, Perodua had drawn out some objective which is professionalism in all their operations, efficiency in utilising technologies and resources, resilience in meeting their challenges, optimising benefits to customers and stakeholders, dedication towards social responsibility to community, the environment and development of competent workforce, uniqueness in their products and aspiration to glorify the name of Perodua. 2.3 Current Product Perodua established in 1993 and launched their first compact car, Perodua Kancil (Rusa) in August 1994. After achieved the amazing sales record, Perodua were more confident to roll out the cars. At the end of 2009, Perodua has sold more than 1.5 million units of numerous models cars, for examples, Perodua Kembara in August 1998, Perodua Kenari in June 2000, Perodua Kelisa in August 2001, Perodua Myvi in May 2005, Perodua Viva in May 2007, Perodua Nautica 4WD in May 2008 and Perodua Alza in November 2009. Perodua Viva is a city car that manufactured by Perodua since May 2007 and it is the replacement of Perodua Kancil and Kelisa which is discontinued. All Perodua Viva models implanted Daihatsu DVVT engines, dual airbag and ABS only available for premium version. The Perodua Viva has six models which are 660EX, 850EX, 1.0SX, 1.0SXi, 10EZ and 1.0EZi. Perodua Myvi was produced by Perodua since May 2005, based on the Daihatsu Sirion/Boon and Toyota Passo. The cooperation with Daihatsu and Toyota makes Myvi is the bestselling car for 2006 until 2009 in Malaysia. Perodua Myvi embedded with two water-cooler, four-stroke engines, and electronic fuel injection, able to boost up to 106mph. The Perodua Myvi SE also built with CD player, USB and leather seats to provide comfortable rides. Perodua Alza is the first multi-purpose vehicle (MPV) that produced by Perodua, and available for booking in March 2010. The most attractive feature is the 7 seats and the second row seats are designed to slide forward and back to allow the flexibility. The air-conditioning also be redesigned to improve the air circulation. In the car entertainment, Perodua has integrated door-mount speakers, MP3 and WMA compatible CD player and steering mounted controls. 3.0 Definition of marketing mix When you bring up a product or service to the market, you certainly will consider some of the choices and options. The marketing mix is the most popular marketing term, it is also the general phrase used to explain the different kinds of choices that organizations have to make in the process of bringing a product and service to market. This chapter will discuss the definition of marketing mix and its elements. In the early 1950, Neil Borden defined the marketing mix as an integrated set of marketing strategies to realise organizational objectives and create higher value relationship with customers. In the late 1950, Jerome McCarthy, a prominent marketer, concluded the variables of marketing mix into four elements which is product, price, promotion, and place. According to the Marketing Principles and Perspective by William O. Bearden, the most common definition of marketing mix is the overall marketing offer to appeal to the target market. It consists of decisions in four basic areas which is product, pricing, integrated marketing communication and distribution. Nowadays, there is a new definition of the marketing mix and Neil H. Borden in 1965 increase the marketing mix to seven areas, which contain people, physical evidence and process. The most interesting thing is some people think that four Ps are out-dated and suggest a customer-oriented model which is four Cs, including customer needs, convenience, cost to user and communication. 4.0 Marketing Mix Variables 4.1 Product Rendering to the Marketing Edition 6, product was defined as anything that can be offered to a market for attention, use or consumption that might satisfy a want or need. Product can be divided into two categories, which are tangible or intangible. Tangible product is physical object that customers can actually touch, such as a motor. An intangible product is a service based product that cannot be touched, such as car repair. Presently, Perodua has launched various products that can satisfy everyone from different social classes. For examples, Perodua has released Perodua ViVa 660cc for those people that require low performance and economical, Perodua Myvi 1000cc for middle-class people and Perodua Alza 1500cc that suitable for high-performance user and families. Besides that, Perodua also provides different colours in same model. For examples, Perodua Myvi is available in Ebony Black and Classic Gold for classic lovers, Olive Green and Mocha Silver for natural lovers, Glittering Silver and Oozy Orange for those who wants extraordinary and unique colour. 4.2 Price Price is the amount money charged for products or services that customers exchange for the benefit of having or using the product or service. Perodua has implanted different price to various models of cars. For instances, Perodua ViVa 660cc only costs about twenty five thousands, moreover, Perodua Myvi costs about forty thousands and Perodua Alza costs about fifty five thousands. Perodua also provide several types of payment method to benefit everyone. For examples, Perodua accepts credit card payment for the deposit, cheque and bank transfer also acceptable to replace cash as a safe method. Perodua also provide car loan with 3.5% to 4% interest from 5 to 9 years, you only need to pay hundreds ringgits as the instalment. 4.3 Place Place represents the location when the product and service can be purchased. A more detail definition about place is making goods and services available in the right quantities and locations when customers want them. When different target markets have different needs, a number of place variations may be changed. Thus, there are two categories which are urban areas and suburban areas. Perodua targets most of its sales, service and showrooms on the urban areas because of high population. For instances, Perodua manufacturing and engine manufacturing Sdn Bhd is situated on rawang, meanwhile Perodua Sales and Service Centres are mainly located on Kuala Lumpur, Petaling Jaya, Shah Alam and other. Besides that, Perodua also locates minor sales and services centres on the north and south Malaysia, such as Johor Bahru, Butterworth, Perai and Alor Setar. [1] 4.4 Promotion Promotion is a communication process that builds and maintains favourable relationships by persuading publics to accept its products and services. Publics can be individuals and organizations that have interest in the business. Thus, there are various types of promotion, such as personal selling, sales promotion, advertising and public relations. Perodua Sales and Services Centres provide well trained sales staffs and promoters to sell their vehicles and provide information to the individuals. To achieve their sales target, Perodua also is having sales promotion, such as discount up to RM 2000, free gift as sterling lock and touch and go card. Perodua also offer 1-hour super services and extended warranty programme to benefit the customers. Besides that, Perodua often advertises their products in different types of media such as television, internet, and billboard. Perodua advertises a lot in TV commercial especially during public holiday such as National Day, Chinese New Year, Deepavali, and Hari Raya Puasa. Moreover, Perodua also cooperates with bank as the finance and insurance partners to promote their products. 5.0 Further Recommendation Nowadays, global warming issue is becoming more and more serious. In my opinion, Perodua can improve their products under this critical issue. Perodua can implant the latest automobile technology to produce safer, energy efficient, and less polluting cars. For examples, to correspond the rising petrol prices, Perodua can research and develop energy saver, battery electric and hybrid vehicles. Besides that, Perodua also can replace the steel casing of the car to aluminium or carbon fibre, this method will increase the lightness and strength. In addition, Perodua can stimulate the sales by having contest, rebates, premiums, and low interest. For examples, Perodua can offer rebate to those who trade in their old car. Perodua also can work with the bank to lower the interest of loan so that low income people can purchase the car. 6.0 Conclusion In conclusion, the marketing mix that includes product, price, place and promotion, is very importance in any company or organization to achieve their targets and objectives. The most obvious evidence is when the end of year, companies comes up with their tremendous net profits. Thus, marketing is the integral part of the economy. The first importance of marketing mix is that customers can get the opportunity to know about various products that are available in the market. The marketing mix also helps us to introduce the uniqueness of your company and product. Marketing mix also create a healthy competition among companies and increase their level and quality. Meanwhile, consumers are able to enjoy the better product and service with a low price. In other words, marketing mix generates many companies, either directly and indirectly, such as advertising, broadcasting, newspapers, and other companies. Finally, the most importance value of marketing mix is to build a balanced market, avoid dominant companies to control the prices and establish monopoly over the product and service.